3 vintage horror posters for the marketer in your startup (‘cos if you can’t laugh, you’ll cry).
“I’ve made some minor changes!” Your CEO shouts at you down the hall way.
“But I promised the customer this feature was on the roadmap!” Your sales team shouts across the hall way.
“We don’t need to interview customers… I AM the customer!” Your founder shouts across the hall way.
(I don’t know why there are so many hall ways, by the way.)
Okay, I feel mean.
Because these are just three sentences that, to any marketer, can bring all kinds of worry. But, to celebrate this halloween I’ve taken our worse nightmares and had a bit of fun turning them into vintage horror posters.
Which one resonates with you most? Share this page on Twitter or join in the conversation on LinkedIn and tell me! (I’d love to know!)
It’ll Sell Itself!
The startup who didn’t listen to its customers.
Alan’s a twenty-something year old startup founder who is in love with his product.
Despite investors asking for validation from potential customers, Alan believes another ten features and an integration with Zapier is exactly what his new product needs to win over the market and secure product-market fit.
From the director behind ‘Hustle Culture: I only need 1.5 hours sleep a day!’, comes this latest feature film about the startup founder who never got around to marketing.
Invasion of the Sales-Led Startup
It’s the last day of the month, and there’s an eery noise coming from outside the marketing office of ShinyNewThing! towers.
Marketers, Sam and Bob, are aware the sales team is behind their target this quarter but little did they know what was waiting for them.
“Feed me leads!”
”…but I’ve promised the client we have this feature!”
The sales team have been taken over by a mysterious zombie invasion.
The only thing that will help them? A load of MQLs and SQLs.
Watch as the marketing team try to escape in this end of quarter madness. You can run, but you can’t hide.
Return of Comic Sans: nightmare in the marketing office
Diana sits back in her office chair and sighs. She’s finally managed to get sign off for the proposal she’s been working on.
“Final-Proposal.Final-version-10002-v2-v3-2022.Final.Final is done”, she says.
Jerry, the CEO, comes in. They’ve “had some thoughts” about the proposal and have “made a few changes, but not that many, honestly”.
Diana looks at what’s presented to her.
Company acronyms are back, logos are stretched and worse still, it’s been saved in Comic Sans… because ‘Jerry’ likes Comic Sans.
Run whilst you can, marketing!
Like what you see?
Why not head over to The Adventures of Startup Marketing Club to read the web comic.
But seriously though, want to learn a little more about what I do? Check out how I can help with marketing your product-led business or how I can help you create your go-to-market strategy for your startup.
