Go-to-market based on actionable insights, not guesses and hunches.
Actionable go-to-market strategy for startups looking to release a new product and service. No more wasting money on marketing and developing features your customers don’t need.
Go-to-market strategy isn’t just about the launch. The launch plays the smallest part.
In fact, go-to-market is all about how your offering, the market, channels, customers, and your brand fit together.
One determines the other; one unlocks the other.
There is a science and a process behind it all.
BUT… many startups and organisations looking to enter a new market or launch a new product fail to see this.
Instead, they pay customer research lip service, create marketing and sales processes based on a “what worked at their last place”, and wonder why their product launch was a bit… well, meh.
Go-to-market strategy services that get you closer to your ideal audience, the right channels, and growth strategy.
No more wasting money on marketing or developing features your customers don’t need.
Who I help:
B2B organisations looking to release a new product
Startups with some initial traction looking to reach their first 100 customers
Teams who need a focus on implementation… and not a shiny PDF you’ll just put in a draw and never refer back to.
Results:
Shorter sales cycles from unlocking why customers really want your offers
Better qualified requests for you and your team
Improved trial to conversion rates
The confidence to enter a new market and not waste resources
“Lucy helped validate my idea, build our channels, and influence the growth strategy of Careercake.
Her approach meant we moved much faster and didn’t waste money on marketing and developing features our customers didn’t need”.
What you get:
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Validate if there’s a business model behind the problem you’re solving
Assess the market and the type of problem, and the type of customer you’re looking to approach. This will fuel your MVP and validation activity.
Includes customer interviews, surveys, and competitor analysis. -
Identify your ideal customers - those who are actually likely to pay.
Quickly understand what’s likely to get your customer to switch to your product. Looks at the marketing and sales channels needed to build this growth.
Includes messaging and postioning strategy, with real ways to implement it into your business. -
Build your foundational go-to-market plan to guide your marketing, product + growth.
A go-to-market strategy report that will guide your growth activities for the short-term. It’s a starter GTM that will help you prioritise your and your team’s work.
Includes a 3 month work plan, including key sales, product and marketing focus.
Learn how Oh Blimey's strategy services can help you go to market with a focus on implementation.
I’ve worked on over 20 product and services launches. From recruitment marketplaces, to applicant tracking systems and data products to calendar apps.
Projects usually involve a 3 month engagement, and are based on a qualification call.
Let's Chat.
Why work with Oh Blimey?
I’m a get stuff done person.
Unlike some who love to rattle off theory, I’ve actually executed and helped validate startup ideas.
I’ve seen it, done it and got the branded t-shirt.
I’ve been involved in validating a startup and creating its first few customer channels. It was recently acquired, ya know.
I’ve trained with the top marketing, product and growth folk.
I’m Customer-Led Growth certified and Product-Led Growth certified. I’ve also studied with Demand Curve and CXL.
