No-nonsense advice on marketing for tech startups and growing businesses.

Are you in the right place?

Much of what you’ve thought you knew has been thrown out of the window; you no longer feel like a specialist in your field.
The speed you’re expected at work means you’ve lost focus on what’s really important.
Everything’s new - the customer, the tech you use. Nothing stays still for long, so you need some quick insights from the mistakes early stage employees have made.

Sound familiar? You’re in good company.

I’m going to share with you my marketing for tech startups insight - the good and the bad. The fabulous and the downright ugly.

Lucy Heskins.
[camera-shy introvert attempts pose]

Working in a startup or business with no real marketing… requires you to deliver more with less resources.

Many days it can get overwhelming. Especially at the speed your business is expected to find ‘product market fit’, recruit real paying customers, and start delivering returns. If you’ve been hired as the first in-house marketer, you’re going to play a BIG role in translating the vision into a habit-forming product, powered by proper marketing. But there’s also going to be days when it’s tough. Really tough.

Oh blimey is here to provide you with the stuff you’d never needed to consider before. Whether that’s in comic form, via articles, or in downloadable startup resources.

I share insights from an early-stage perspective that’ll help you to navigate through the messy journey of building, growing and marketing a startup whilst keeping your mental health (and sanity) in check.

Who am I? Someone who LOVES talking marketing and growth.

And has the scars/stripes.

I'm Lucy Heskins, a growth advisor who works with organisations to create, build and scale awesome experiences. Welcome to my place, where I write about my experience of working in-house and consulting with startups.

Why believe me?

Well, I’ve been involved in 10 startups, from idea validation through to exit. My most recent in-house rodeo was with Careercake - a video-learning platform that was acquired by the world’s leading e-learning platform. During my time there, we saw 400x growth, and supported 10 million learners, from over forty countries.