Get people actually using
your learning platform
(in the way it was intended).

Drive engagement with learners and end users, increase subscription rates, and keep managers happy.

Let's chat

Managers love you, but the end learners? Not so much.

You’re selling to an organisation, but relying on end users to make it all worth it. Learners are ignoring your welcome emails, skipping your onboarding, and ghosting your follow-ups. 

You want them to come back, learn, apply, tell their mates, and maybe even enjoy the process. But getting learners to actually engage with your product? That's where most edtech dreams go to die.

Your message isn’t off — it’s just not customer-shaped yet. We fix that. 

Crack the B2B2C code so your platform becomes the one thing your users can't stop raving about.

Providing marketing services for edtech, learning and training providers.

B2B content marketing that drives both enquiries and usage of your product.

Gamification and product marketing to help open up new revenue opportunities.

Specialist advice for learning providers, training solutions, and online edtech startups.

With a background in edtech product, marketing, and growth, I help you:

  • Uncover what really drives your users to take action (and what stops them)

  • Translate insights into comms, campaigns and product nudges that actually work

  • Build messaging that doesn’t just tick compliance boxes, but gets people to come back willingly

  • Refresh or rebrand without sounding like the 18 other platforms they’re already ignoring

Oh, and if you're battling the “we’ve always done it this way” monster in your org, I’ve got a toolkit (and a few stories) to help with that too.

Why is Oh Blimey different?

I’ve done it -
and got the branded
t-shirt

I’ve worked in-house as employee #1 at an edtech startup (grew it, helped rebrand it, and it was acquired). 

And since then, I’ve shared what I learned during this to process to support learning providers, HR tech, and engagement teams across the board.

Learn more

Product, marketing,
and growth
- aligned

You don’t need “just a campaign.”

I combine product thinking, marketing strategy and growth that fit the stage your product or business is at

—whether you're pre-launch or
post-“why is no one logging in?”

Delivering results for learning providers, memberships, edtech, and support programmes.