Product-led growth services that find out what’s working and why. (Then you can release that new feature).

Fed up of relying on gut feelings and hunches when it comes to your product led growth marketing strategy?

You’ve launched your platform, some leads are trickling through… but the jury’s still out if they’ll come back. ‘Experts’ say 60% won’t ever return. That holy grail of a 40% retention rate seems like a pipe dream. 

You know there’s a business model here, customers are signing up. The problem is, you don’t know what’s working and why. 

You’re about to enter that fresh hell experience that’s fundraising, but before you talk to investors you need clarity and confidence. 

You also need a plan, one that will: 

• Align your startup’s product with real customer strategy 

• Understand where the gaps are in your customers’ expectations 

• Stop you from developing any old feature ‘just because’

• Optimise your current product capabilities to grow.

Fractional product-led marketing services

I’m a marketing consultant who works with b2b organisations to help them optimise their product, uncover gaps in their ideal customers’ journey, and impact metrics such as increasing trial to paid conversion rates. In a nutshell, I’ll help you optimise the marketing for your product-led startup.

More and more startups are going product-led. It makes sense, buyers want to see your platform in action; they don’t want to be pursued by a shady sales person. Plus, it opens up your marketing funnel - something everyone wants considering the rising costs of customer acquisition.

With experience working with SaaS, marketplace and app products, I’ll get you feeling more confident in connecting strategy with what’s actually happening in your product.