Includes things like:

3 ways to remove bias. Filter out unwanted opinions by getting really specific. Avoid compliments. Set yourself three aims for each interview.
There are 3 types of competition. Direct, indirect and replacement.
Questions to ask your customers. Slide shows questions that are aligned to the buying process, as detailed by Customer Camp.
A list of actions to help you create your startup's customer development programme

How to talk to people and land your first customer.

Why is it every guide out there tells you how to land your first 100 customers, when the real issue is securing your first?

This guide is for startup founders who’ve got an issue talking to customers and getting real insights. Ultimately, it’s a customer development process in your pocket.