News: Oh Blimey and Barclays Eagle Labs join content forces
We're teaming up with the fabulous people at Barclays Eagle Labs to run four sessions, aimed at helping B2B founders to grow.
These four workshops, being held at Tramshed Tech, will support a number of b2b product and services founders with their growth plans.
The titles confirmed so far…
Session 1: Figuring out who really needs your product or service. (February)
Session 2: Why you need to build product and marketing at the same time. (April)
Session 3: Understanding pricing strategy and subscription models. (May)
Session 4: Creating authentic b2b content to help drive more enquiries. (June).
Session 1: Figuring out who really needs your product or service.
Location: Tramshed Tech, Cardiff
Are you trying to identify the best-fit customers for your product or service?
Perhaps you've launched, but conversions (and sales) aren't going in the direction you thought they would.
Maybe you're keen to understand which market you should enter next.
To find out if you’re eligible for this session, contact me directly. Spaces are limited.
Session 2: Build it and they WILL come: why marketing from day one increases your chance of product market fit
Why do so many founders spend months (or years) perfecting their product, only to realise way too late that they have no clue how to market it?
Building your product and figuring out how to reach and retain customers should happen at the same time. That’s because building marketing and distribution takes just as long.
In this workshop, we’ll show you the process of creating an MVP marketing strategy that runs in tandem with product development. And why marketing is product development.
You’ll learn why marketing at this stage isn’t about campaigns—it’s about validation. We’ll also unpack why your agency has been driving you nuts and how to get them on the same page with your business stage.
Want to attend? Contact me or find me on LinkedIn for more details.
Session 3: An intro to product-led growth
If you're thinking of launching a digital product or SaaS offering, and want to know which customer acquisition model to use... and how to keep those hard-earned users engaged, this session is for you.
We'll dig into questions like:
Should I use freemium or a free trial?
7 day or 14 day trial?!
What about credit card details, should I ask for them before or after?
What does "good" look like when it comes to sign-ups?
Why is cereal not known as breakfast soup?
Okay, maybe not the last one.
Join me and a lovely group of humans to talk all things trials, how to charge, and product onboarding. We'll dig into examples from Canva, Grammarly, Hubspot, and smaller brands without the vast budgets.
Session 4: How to use your product to create a b2b content strategy
This workshop shows you how to connect your content and parts of your product to problem aware audiences - those earlier on in "the process"™. You'll learn to build a repeatable marketing engine that works even when times are tough and budgets are tight.
By the end of this workshop, you'll be able to:
Use the Problem Awareness Matrix to identify where your customers really are
Create content that builds demand (not just captures it)
Build "product hooks" that attract prospects before they're ready for trials
Implement engineering as marketing tactics that actually work
Design a marketing engine that feeds your sales pipeline consistently
