How to price your SaaS - Free SaaS pricing calculator

Uncertain how much to charge per user for your software product? Don’t worry, we can help. Use our free SaaS pricing calculator to identify how much your users think your product is worth.

How to use the SaaS pricing calculator

This free pricing calculator uses The Van Westendorp Pricing Model. This model uses a data-driven approach to understand customers’ willingness to pay for your product.

To get your optimal pricing point, you’ll need to follow these steps.

  1. Survey around 15 of your ideal customers. They must have used your software, otherwise the data won’t be useful.

  2. Ask them these four questions:

    • At what price would it be so low that you start to question this product’s quality?

    • At what price do you think this product is starting to be a bargain?

    • At what price does this product begin to seem expensive?

    • At what price is this product too expensive?

  3. Once you have collated them, look at the average price for each question.

  4. Record these in the free SaaS pricing tool to receive the range of acceptable prices.

  5. Once you’ve inputted these, we’ll present you with the range of pricing.

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