https://www.ohblimey.com/home daily 1.0 2026-01-06 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/7bd4690e-9f7c-428b-a271-04c87e2ef64b/Oh+Blimey+Marketing+Consultancy+Startups https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/6df3cbaf-3693-4a90-a883-400c13063bd0/Business+of+Software https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1626619505744-GC2MPG3IGBOYJQZJOFDN/Econsultancy https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1626619643919-VBAUD961AGX7QDKI5B8I/Barclays+Eagle+Labs https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/be630909-4044-4bac-a293-eaa5e52df8b6/Ventures+by+Tramshed https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1626619457246-QN2ZGTEWG7BXFMRZBRZD/TechCrunch https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/ad8530a7-5489-4759-8d91-c7a3d6bacf9b/Sifted+Logo https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/77d9663d-d7db-44b2-825e-b887081151b5/Screenshot+2025-04-10+at+13.46.02.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/67a9579b-84d6-44d2-9b51-8b38f61cc064/Image+of+a+cat+and+a+laptop https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/3cfd9ff8-671f-458a-b141-a8884d7ab328/Image+of+a+cat https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1c2d3e4c-4ca2-4500-8167-abe8a4d44620/Image+of+sales+and+marketing+handshake https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/141256a8-8da4-4873-9d5a-0660e5359b83/Image+of+marketing+plan https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/68c528a5-8fce-42c8-a5e5-635596b05f19/Oh+Blimey+Marketing https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1b7e20fd-ba07-465c-82e4-e5557786717a/Image+Of+Lucy+Heskins https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/95533c04-42cb-493d-9f53-706db15e57d2/Website+Proposition+-+Oh+Blimey+-+Native.jpg https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1300619e-cc5b-45f5-8679-df25c414788a/Oh+Blimey+-+Product+Onboarding.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/84e2756b-3f11-45b2-b63e-8092e71ba7ca/Oh+Blimey+-+New+Product+Validation.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/e188b9e8-8a67-4824-843e-679cc057a405/Website+Content+Strategy+-+The+Re-Wired+Group+-+Oh+Blimey.jpg https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/198e3462-be7f-4133-9c14-8e717f05f020/Oh+Blimey+-+SaaS+Marketing.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1692111974921-3T5LF0B39LLPSGLK6UJG/Why+your+startup%E2%80%99s+business+model+determines+your+marketing+funnel.+Oh+Blimey.jpg https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/55f5afef-de7c-47b3-b98e-2dc2994d6db6/What+type+of+marketer+do+I+need+-+Oh+Blimey+-+1+png.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1615136966841-L6GLJFV7B260V9VN1N5R/Startup+Marketing+Resources+%7C+Oh%2C+blimey.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/118ae1da-c215-473b-ab7a-2a1da084428a/BonBillo.jpeg https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/befbffc7-b698-4955-b1e1-0479b748fa48/Product+Tank.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/61057132-3105-4c55-8a07-5475eb1ad9e6/Tramshed+Tech+Logo.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/b73d7e61-bf12-4322-b871-b4c546c8136b/Eagle+Labs.png https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/ed8cf3f5-6078-4171-8551-1d5379b345c5/British+Business+Bank.png https://www.ohblimey.com/blog daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/8fb991a4-7209-41db-a736-e0396847b645/Startup+Go+To+Market+Strategy+-+Oh+Blimey.jpg https://www.ohblimey.com/blog/id-rather-run-into-traffic-than-make-a-sales-call monthly 0.5 2026-01-06 https://www.ohblimey.com/blog/dont-you-just-love-it-when-the-chairmans-marketing-advice-trumps-customer-evidence monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/cd710575-f8f8-4bf7-95ed-1f290b8e907f/marketing+advice+trumps+customer+evidence.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Don’t you just love it when the chairman's marketing advice trumps customer evidence? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/are-you-sure-its-branding-marketing-you-really-want-no-really monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/2a356636-f537-4b37-a599-5bdee5276101/Brand+marketing+versus+performance+marketing++Oh+Blimey+.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Are you SURE it’s branding marketing you really want? (No, really) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/one-stop-shop-positioning-approach monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/5e8a7e0b-54e6-42a1-bbcc-fd68c7342c5a/Marketing+positioning+approach+-+Oh+Blimey+.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Why the ‘one-stop-shop’ positioning approach makes me want to throw things - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/34fe2fc0-8ce7-44f1-afbb-87b80f3db714/One+stop+shop+-+oh+blimey+marketing.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Why the ‘one-stop-shop’ positioning approach makes me want to throw things - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/apply-what-you-learned-about-positioning monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/b069c91c-e702-42c4-b20f-753793e16500/Beach+head+strategy+-+marketing+-+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - It’s time to drop "low hanging fruit" & apply what you learned about positioning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/millennial-alex-doesnt-want-to-buy-your-product monthly 0.5 2025-07-15 https://www.ohblimey.com/blog/just-cos-your-competitor-markets-that-way-doesnt-mean-itll-work-for-you monthly 0.5 2025-06-30 https://www.ohblimey.com/blog/no-keith-your-customer-didnt-call-your-product-innovative monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/c56b1b57-afbb-4f5e-87fe-12dbe65d74d9/Steve+Jobs+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - No Keith, your customer didn't call your product "innovative" - Make it stand out No babe, you’re not Steve Jobs. https://www.ohblimey.com/blog/build-marketing-and-product-at-the-same-time monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/52280d80-5f45-498e-a264-65a0122747e9/Building+Marketing.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - No, Steve, you can’t just market it later. Why you need to build marketing and product at the same time. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/8b767df3-214e-4a8e-b2dd-6e2b2b729112/Brian+Balfour+with+Oh+Blimey+additions Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - No, Steve, you can’t just market it later. Why you need to build marketing and product at the same time. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/d90b0a60-a072-4954-a076-fa968ee16688/Startup+marketing+quote+oh+blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - No, Steve, you can’t just market it later. Why you need to build marketing and product at the same time. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/duolingo-how-your-edtech-can-use-product-led-growth monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/eab50f15-11e2-416c-adfc-492842a903ad/Duolingo+Widget.PNG Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How that bl@@dy owl got us hooked (and how your edtech or learning app can use product-led growth) - Make it stand out Don’t judge me on my unopened emails… https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/d06370c5-0198-4ded-bf12-4568ad070438/Duolingo+onboarding+questions Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How that bl@@dy owl got us hooked (and how your edtech or learning app can use product-led growth) - Make it stand out Onboarding screens for Duolingo as a new user, learning German https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/0a89a10e-a5cb-49cb-874d-a1eb31f6e59f/Examples+of+gamification+screens+from+Duolingo Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How that bl@@dy owl got us hooked (and how your edtech or learning app can use product-led growth) - Make it stand out A few examples of the reward mechanisms used https://www.ohblimey.com/blog/b2b-marketing-not-working monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a87121b0-6421-44d4-9c17-98f5fa7a077d/Dan+-+Oh+Blimey+.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Marketing not working at the rate you want it to? Sounds like you’ve got a Dan problem. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/59ca98c9-5b97-4bc6-b394-1fdca11cca63/Product+marketing+and+sales+working+together Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Marketing not working at the rate you want it to? Sounds like you’ve got a Dan problem. - Make it stand out *Haha, of course, you know one of the most famous marketers out there. Fun fact: Seth Godin actually started out in product. So you have to listen to him, right? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/819dae38-dbbf-43d1-ae1b-46dedd3a320b/Oh+Blimey+Image+of+guy+getting+angry+at+data+set.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Marketing not working at the rate you want it to? Sounds like you’ve got a Dan problem. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/news-oh-blimey-and-barclays-eagle-labs monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/8e74f161-c272-4c1b-add1-3524ccd5bd78/Workshop+3++An+intro+to+product-led+growth.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - News: Oh Blimey and Barclays Eagle Labs join content forces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/21bcee71-9649-4bc8-96a6-88a2cff67a3f/The+Startup+Guide+to+Building+Marketing+-+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - News: Oh Blimey and Barclays Eagle Labs join content forces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/56981e91-8347-4aa3-99e8-338b9d8cd23b/Oh+Blimey+Barclays+Eagle+Labs+Session+1.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - News: Oh Blimey and Barclays Eagle Labs join content forces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a18f08a6-536f-409e-96fc-411d282aeed8/No+Keith+nobody+called+your+product+innovative Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - News: Oh Blimey and Barclays Eagle Labs join content forces - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/do-you-actually-need-a-lead-magnet-to-market-your-saas monthly 0.5 2025-07-31 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/e1318dd0-543d-4171-a188-09b247c7e260/When+to+use+Lead+Magnets+-+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Do you actually need that lead magnet to market your SaaS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/d33423b7-9f50-47c7-9a6b-228dad3f3780/Screenshot+2025-01-20+at+15.36.29.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Do you actually need that lead magnet to market your SaaS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/4ba22311-0d06-4482-8f13-e36ee6ae3aae/Salesforce Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Do you actually need that lead magnet to market your SaaS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a5c611c1-512a-4c7c-a8aa-0fff9b27879f/Oh+Blimey+B2B+SaaS+Marketing+Services+CTA.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Do you actually need that lead magnet to market your SaaS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/which-takes-longer-building-a-product-or-building-marketing monthly 0.5 2025-01-20 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/ed5e2547-53b1-42c2-9c0d-379a1ebc4e2a/Which+should+I+build+first+product+or+marketing+oh+blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Which takes longer: building a product or building marketing?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/05311574-7a06-4f71-b2cd-83b239b3d7ec/Oh+Blimey+the+evolution+of+marketing.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Which takes longer: building a product or building marketing?  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/b2b-content-marketing-strategy monthly 0.5 2025-01-02 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/09b1bfd6-8c9a-4f21-aaa6-d6e98c97e46d/Problem+awareness+matrix+.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - B2B content marketing strategy: how to say “buy our stuff” without actually saying it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/7c62d081-2070-4b21-967e-7576220b1f93/Problem+unaware+-+Oh+Blimey+Grammarly.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - B2B content marketing strategy: how to say “buy our stuff” without actually saying it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/63dc296a-83c9-4963-b2eb-c56a1065928e/Problem+aware+-+Oh+Blimey+Grammarly.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - B2B content marketing strategy: how to say “buy our stuff” without actually saying it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/cd737009-a061-4b66-9649-edd18b2679f0/Product+Aware+-+Oh+Blimey+Grammarly.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - B2B content marketing strategy: how to say “buy our stuff” without actually saying it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/3603edb6-84be-4a7b-bf08-88e5c6ed2160/Solution+Aware+-+Oh+Blimey+Grammarly.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - B2B content marketing strategy: how to say “buy our stuff” without actually saying it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/23449ccd-cf8e-4fe0-870e-12acf00dba6c/The+market+size+-+content+marketing+strategy.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - B2B content marketing strategy: how to say “buy our stuff” without actually saying it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/bootstrap-bulletin-i-built-it-but-they-didnt-come monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/f2d61c37-9e55-4505-8e6a-ccdb67f55ad9/The+Bootstrap+Bulletin+-+Oh+Blimey+B2B+Marketing.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - "I built it, but they didn’t come" – a founder’s journey through feature overload and marketing neglect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/036cba23-bfb6-4393-97a7-794ae0aeb890/Greg+the+Founder+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - "I built it, but they didn’t come" – a founder’s journey through feature overload and marketing neglect - Make it stand out Image of Greg thinking about how easy it’d be to replicate Dropbox’s viral marketing success https://www.ohblimey.com/blog/cant-stand-your-website-some-hard-truths-to-face monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a4e1868a-c00e-4ebd-83c3-0a1daec80beb/Can%E2%80%99t+stand+your+website%3F++Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Can’t stand your website? Some hard truths to face if you’re always questioning what marketing does - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/9d0c558e-e3b7-4e30-9207-360054c1567c/Not+created+by+ChatGPT+-+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Can’t stand your website? Some hard truths to face if you’re always questioning what marketing does - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/822e6043-d1ae-4287-9580-b694a6a5bd87/Oh+Blimey+car.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Can’t stand your website? Some hard truths to face if you’re always questioning what marketing does - It’s like buying a car but not buying any petrol or a sat nav. https://www.ohblimey.com/blog/startup-halloween-costumes-that-are-scarily-accurate monthly 0.5 2024-11-06 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/2552fc93-977d-4bd0-b457-454efebb2e04/The+Customer+who+Ghosted+You. 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Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105744975-MJ32FQMTC79KJQE6N36D/Startup+Top+Trumps+-+Oh+Blimey+-+Angel+Investor.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105746484-ZWVNGMM2RRQAANWQ7JXQ/Startup+Top+Trumps+-+Oh+Blimey+-+Employee+number+1.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105746369-8LWE8M4K1RLZQ3Q782YC/Top+Trumps+Startup+Edition+-+Oh+Blimey+-+Marketing+Bro.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105747585-NJGAD3W3ZGILP8GP3UKR/Startup+Top+Trumps+-+Oh+Blimey+-+1+Person+Marketing+Team.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105747557-SWNH796E7BTKM1PWB20J/Startup+Top+Trumps+-+Oh+Blimey+-+Mean+Sales+Guy.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105748596-YQG0E3FJADW901D94196/Startup+Top+Trumps+-+Oh+Blimey+-+Agency.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105748616-QKR70N7SMBXPW5OWB8J9/Startup+Top+Trumps+-+Oh+Blimey+-+Pivot.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697105749717-PF1F61LJDV5A8VQU7J0I/Startup+Top+Trumps+-+Oh+Blimey+-+ChatGPT.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697106102447-G84JKN0CB4WFWH84B0MJ/Startup+Top+Trumps+-+Oh+Blimey+-+Your+Crew.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697106102363-5L4KDKCCGJMQYGIVQ217/Startup+Top+Trumps+-+Oh+Blimey+-+Customer+Interviewer.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697106103434-SPJNLH7321MXKK2MERB9/Startup+Top+Trumps+-+Oh+Blimey+-+The+Marketing+Star.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697106103585-JDQS7D1QEKTS8NW51U09/Startup+Top+Trumps+-+Oh+Blimey+-+The+Office+Dog.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697106104436-C6W56XAGWUN2KWKQRS5I/Startup+Top+Trumps+-+Oh+Blimey+-+Competitor.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1697106104641-MEWZVTE2D686WI6MSRB4/Startup+Top+Trumps+-+Oh+Blimey+-+Zombie+Sales+Team.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/7580e03a-902c-4caa-93c0-462b8062eb9a/Startup+Top+Trumps+Oh+Blimey+Small.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1715634515846-ZIXEGSXMRJ8V4UWHXGX2/2259103_TrumpCards31_050624.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1715634516783-D4ALDJSJLJ1M78VZ1PMD/2259103_TrumpCards32_050624.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1715634518762-UOC2B5OXORPNX99AOMJR/2259103_TrumpCards34_050624.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1715634520255-LCG9ALL1FA7SFXGCOGAF/2259103_TrumpCards35_050624.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1715634521357-ZEFNCBPGY9IDZHAMWKUG/2259103_TrumpCards36_050624.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1715634522346-WCCKM03MV1LGD72UDQ1P/2259103_TrumpCards37_050624.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Top Trumps: Startup Edition - Which One Are You? https://www.ohblimey.com/blog/what-or-who-is-getting-in-the-way-of-your-trial-to-paid-conversion-rate monthly 0.5 2024-06-19 https://www.ohblimey.com/blog/why-your-startups-business-model-determines-your-marketing-funnel monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/19470dce-405f-48fa-9415-10804ddfa7aa/Low+cost+point+SaaS+product.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Before you say “no” to a marketing channel for your startup, consider this. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/66860c5b-592a-412e-a558-09a0d70f33a5/Low+touch+high+touch+SaaS Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Before you say “no” to a marketing channel for your startup, consider this. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/0f7143fe-8dd5-4743-ab57-6414c23106c7/High+cost+point+SaaS+product.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Before you say “no” to a marketing channel for your startup, consider this. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/how-to-set-the-price-of-your-early-stage-saas-startup monthly 0.5 2024-05-09 https://www.ohblimey.com/blog/startup-growth-strategies-thatll-get-you-closer-to-product-market-fit monthly 0.5 2023-10-12 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/41c484a9-582c-49b1-b889-10f8d8ce497e/Screenshot+2023-07-04+at+18.04.43.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 3 startup growth strategies that’ll get you closer to product-market fit. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/the-startup-marketing-template-for-the-1-person-marketing-team monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/b79cf11d-5710-4070-b8d7-21ce6b57e0f6/Startup+Marketing+Template+-+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The Startup Marketing Template for the 1 Person Marketing Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/819821d0-150a-4646-a2c5-95324a9178b3/Screenshot+2023-05-23+at+21.03.02.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The Startup Marketing Template for the 1 Person Marketing Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/20410f2b-5e7d-47a5-875a-d9e6da68bf6d/Startup+Marketing+Template+-+Oh+Blimey+.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The Startup Marketing Template for the 1 Person Marketing Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/11ae1278-0fad-4498-8ecb-bcf329ed06d3/Startup+Marketing+Template+-+Oh+Blimey+.jpg+2.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The Startup Marketing Template for the 1 Person Marketing Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/e30dd61f-37a8-434b-9f10-dfed0188e83d/ICP+Startups+-+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The Startup Marketing Template for the 1 Person Marketing Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/how-to-choose-the-right-market-for-your-startup monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/d7a7c887-ffc4-44e6-b523-495c46e9fdf3/Market+assesment+%281%29.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to choose the right market for your startup (with examples) - How to use the TAM, SAM, SOM model and dig into and segment your audience. Beach head framework based on Hendrikse. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/5bd5c309-2aa2-41c0-8614-226b39964f66/Market+assesment+%282%29.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to choose the right market for your startup (with examples) - Make it stand out Our ICP and important ranking criteria https://www.ohblimey.com/blog/how-to-validate-your-startups-idea-how-to-stop-delusional-thinking-kicking-in monthly 0.5 2024-07-30 https://www.ohblimey.com/blog/how-to-use-your-product-as-a-marketing-engine monthly 0.5 2023-02-14 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/59272469-7559-4f44-80e7-8bef8c02701a/Problem+Awareness+Matrix+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to use your product as a marketing engine (B2B edition). - Make it stand out The problem awareness matrix shows you the stages of awareness someone goes through when purchasing a product or signing up to a new software. Along the top we have the stages of awareness, from problem unaware through to most aware. Directly underneath, we have the articulation of what someone is “saying” when they find themselves in this stage. For example, if someone says “I have a problem with my accountancy software” they’re likely to be “problem aware”. They know there’s a problem but they don’t have the language, they haven’t learned the language that comes when you naturally learn more. If someone says, “I’m stuck between Xero or Quickbooks” they are likely to be solution aware. They know the brand names but then they’ve also dug into the features and can see what they may need to compromise on. The bit at the bottom “Marketing Type” is my favourite part. It shows that as you learn more about a solution, marketing’s focus needs to change. When you are problem unaware you are more likely to respond to indirect marketing - such as stories. Whereas, when you’re product aware, the marketing that’s likely to get to you take action is more likely to be personalised, directed. The intent changes. I dug into this topic and why some startup’s sales demos aren’t working recently. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/05cd108f-2b10-4361-9b3a-8ca2f139aa81/Screenshot+2023-02-13+at+16.56.12.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to use your product as a marketing engine (B2B edition). - Every blog is tied to a problem: their content strategy is optimised around beginner problems. Every blog is tied to a problem: their content strategy is optimised around beginner problems. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/7d0ccad2-45a1-4812-a2e2-91866ba1ab20/Screenshot+2023-02-14+at+14.17.51.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to use your product as a marketing engine (B2B edition). - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/the-rules-of-playbook-when-working-with-an-agency-to-grow-your-startup monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/cd019a97-7f5c-49b1-8e06-d83b27da9f81/Four-stages-of-Building-A-Startup-Steve-Blank-and-Bob-Dorf-Oh-Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The Rules of Play(book) When Working with an Agency to Grow Your Startup. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/why-your-startups-demo-process-isnt-working-and-how-to-fix-it monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/b4a2b798-6ae2-45c5-bddd-8e4243541e6c/The+JTBD+timeline+-+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 4 Sales Demo Best Practices (Why Your Startup’s Demo Process Sucks) - Make it stand out When you work with a consultant offering product marketing for your startup, you’ll find out what they were doing, why they were searching, and what was ‘moving’ your customer closer towards your product. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/ec426fa2-a1ff-4386-9d87-52207747d75e/Buyer+awareness+levels+-+Oh+Blimey+Sales+Demo+Process.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 4 Sales Demo Best Practices (Why Your Startup’s Demo Process Sucks) - Make it stand out Buyer awareness levels and marketing needed to get their attention - Oh Blimey. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/38ec36a6-b1fc-4b57-9553-10ab372e83a7/Sausage+factory+-+Oh+Blimey+Startup+Marketing.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 4 Sales Demo Best Practices (Why Your Startup’s Demo Process Sucks) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/can-a-startup-pursue-product-led-growth-straight-away monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a46bb1da-5934-4dd7-8bfb-5453b40b753c/Product-led+growth+startups Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Product-led growth startups: Should startups pursue product led growth strategies off the bat? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/8c7f53eb-4324-4e1f-98e2-ee8e0630e1c7/Can+a+startup+pursue+product-led+growth+straight+away%3F+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Product-led growth startups: Should startups pursue product led growth strategies off the bat? - Make it stand out One of Hubspot’s sign-up / qualifying questions https://www.ohblimey.com/blog/3-vintage-horror-posters-for-your-startups-marketing-team monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a3ab7a7c-09b5-40d2-9bc5-8c84297d979e/1475016_Vintagecomic_1_101722+.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 3 vintage horror posters for the marketer in your startup (‘cos if you can’t laugh, you’ll cry). It’ll Sell Itself! The startup who didn’t listen to its customers. Alan’s a twenty-something year old startup founder who is in love with his product. Despite investors asking for validation from potential customers, Alan believes another ten features and an integration with Zapier is exactly what his new product needs to win over the market and secure product-market fit. From the director behind ‘Hustle Culture: I only need 1.5 hours sleep a day!’, comes this latest feature film about the startup founder who never got around to marketing. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/c38df7b8-9023-42bd-9b16-ce9fab7552bf/Return+of+Comic+Sans+-+Marketing+Horror+Comics+-+Oh+Blimey+.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 3 vintage horror posters for the marketer in your startup (‘cos if you can’t laugh, you’ll cry). Return of Comic Sans: nightmare in the marketing office Diana sits back in her office chair and sighs. She’s finally managed to get sign off for the proposal she’s been working on. “Final-Proposal.Final-version-10002-v2-v3-2022.Final.Final is done”, she says. Jerry, the CEO, comes in. They’ve “had some thoughts” about the proposal and have “made a few changes, but not that many, honestly”. Diana looks at what’s presented to her. Company acronyms are back, logos are stretched and worse still, it’s been saved in Comic Sans… because ‘Jerry’ likes Comic Sans. Run whilst you can, marketing! https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/27bdf593-a986-44fe-a3d0-be410d8bff75/3+new+marketing+horror+posters+-+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 3 vintage horror posters for the marketer in your startup (‘cos if you can’t laugh, you’ll cry). - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/d6f0809d-8d75-435a-a7f8-57518ef22ae8/1475016_Vintagecomic_2_101722.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 3 vintage horror posters for the marketer in your startup (‘cos if you can’t laugh, you’ll cry). Invasion of the Sales-Led Startup It’s the last day of the month, and there’s an eery noise coming from outside the marketing office of ShinyNewThing! towers. Marketers, Sam and Bob, are aware the sales team is behind their target this quarter but little did they know what was waiting for them. “Feed me leads!” ”…but I’ve promised the client we have this feature!” The sales team have been taken over by a mysterious zombie invasion. The only thing that will help them? A load of MQLs and SQLs. Watch as the marketing team try to escape in this end of quarter madness. You can run, but you can’t hide. https://www.ohblimey.com/blog/the-early-stage-startup-minimal-viable-product-checklist monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/45336a2b-9b35-4ac6-a9f6-6dba8de6e96f/Funnel+Content+aligned+to+your+sales+process+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Don’t press launch yet: 4 marketing resources your MVP needs now. - Make it stand out Funnel content aligned to your sales process. Image shows examples of funnel stages, what I actually mean by this, and examples. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/df92b471-ca2f-4bb4-b908-f9263050b7ac/Marketing+Waiting+Lists+Startup+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Don’t press launch yet: 4 marketing resources your MVP needs now. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/why-wont-my-leads-activate-their-trial-square-peg-in-a-round-hole-product-led-strategy monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/c0ff6ebe-d01e-4a46-8e50-48ca42aa3a99/Product-Led+Strategy+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Why won’t leads activate their trial? ‘Square peg round hole’ problems. - Make it stand out Customer Problems - Product-Led Growth https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/8415cc5e-0979-429a-b89d-5021948b864d/SaaS+Startup+Product+Led+Strategy+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Why won’t leads activate their trial? ‘Square peg round hole’ problems. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/from-validation-to-acquisition-lessons-from-an-employee-in-an-early-stage-startup monthly 0.5 2024-07-16 https://www.ohblimey.com/blog/what-type-of-marketer-does-your-startup-need monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/625f0a52-ad35-4290-a2d6-26019b6fc5c3/What+type+of+marketing+does+your+startup+need_+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - What type of marketing does your early-stage startup need? - Make it stand out Visualization based on Lean Analytics. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/4d798bc5-6f94-484b-a8f9-17039bb76675/What+type+of+marketer+does+your+startup+need%3F Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - What type of marketing does your early-stage startup need? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/dbfe27ec-c7e8-4a77-84ab-30b7528b0920/The+venn+diagram+of+marketing+awesomeness. Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - What type of marketing does your early-stage startup need? - Behold, the venn diagram of marketing awesomeness. A super quick way to show you it’s all connected. Each type of marketing impacts the other. https://www.ohblimey.com/blog/why-your-startups-product-is-not-the-perfect-solution monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/81ff529f-5ce9-4db3-b727-b0e4c0fb995a/Why+your+startup%E2%80%99s+product+is+not+the+perfect+solution+-+Oh+Blimey+Bob+Moesta.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Sorry, startups: your tech product is not the perfect solution. - Make it stand out Example of my workflow when trying to achieve my goal of attracting leads for a marketing campaign. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/4f46b4e8-8e12-411f-8894-2fc167a60c16/Screenshot+2022-04-25+at+13.16.11.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Sorry, startups: your tech product is not the perfect solution. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/startup-branding-for-the-skeptical-founder monthly 0.5 2024-05-22 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/18c31193-b9fe-4ce7-9b66-dc9b86e2316b/An+intro+to+startup+branding_+Careercake+case+study.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - An intro to startup branding for the skeptical founder. - Make it stand out This is me (on the left) and Careercake founder, Aimee. With a well-designed logo, we purchased branded t-shirts and ‘looked the part’ whenever partners wanted to use the brand image in their collateral. (Yep, we painted the wall the right shade of blue too). https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/2ca3027f-d93a-48ef-a7e4-60e67e3e6c44/An+intro+to+startup+branding_+Careercake+case+study+-+Logos.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - An intro to startup branding for the skeptical founder. - Make it stand out On the left, Careercake’s old identity. On the right, a much more punchier identity suited to the audience. Design by Bluegg.. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/8b0280c8-300b-403d-8bf8-2396f880075c/An+intro+to+startup+branding_+Careercake+case+study+-+Guidelines.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - An intro to startup branding for the skeptical founder. - Make it stand out Careercake’s style guidelines. Save them and send to partners to ensure they use your standards. https://www.ohblimey.com/blog/how-to-create-a-marketing-plan-for-your-early-stage-startup-part-1 monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1600947852752-QYMS4MAN64A0HHYUHVPZ/Picking_Your_Pricing_Model_Inline_03a-1.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to create a marketing plan for an early-stage startup (Part 1). From Intercom’s Guide to Pricing https://www.ohblimey.com/blog/customer-interviews-applying-to-your-startup-marketing monthly 0.5 2024-07-16 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/24a01c24-3108-4511-851d-c1aa1f7cf2f3/Customer+interviews+and+startup+strategy+-+Customer+triggers+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “I’ve done the customer interviews… now what?” Applying it to your startup’s marketing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/510f0307-6e0d-4c03-a371-1033e2b09dbf/Rand+Fishkin+Tweet Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “I’ve done the customer interviews… now what?” Applying it to your startup’s marketing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/6b406b06-3932-4eab-9b7e-7713f4e15a08/Customer+interviews+and+startup+strategy+-+Competitor+research+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “I’ve done the customer interviews… now what?” Applying it to your startup’s marketing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/bcc85825-8a67-494e-a339-538010cc204b/Customer+interviews+and+startup+strategy+-+Jobs+to+Be+Done+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “I’ve done the customer interviews… now what?” Applying it to your startup’s marketing. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/i-dont-want-to-do-sales-should-never-be-the-reason-your-startup-pursues-product-led-growth monthly 0.5 2021-11-23 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/27287b40-1a27-4055-962c-a4e74dfafe0b/Our+growth+strategy+-+Oh%2C+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “I don’t want to do sales” shouldn’t be the reason your startup pursues product-led-growth. - Make it stand out Jobs-to-be-Done Growth Strategy Matrix https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/13101e36-42b1-4b30-843c-8c60be90a16c/O+B+Blog+assets.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “I don’t want to do sales” shouldn’t be the reason your startup pursues product-led-growth. - Make it stand out (IMGFlip) https://www.ohblimey.com/blog/why-it-can-feel-weird-when-joining-a-startup-founder-and-buying-into-their-vision monthly 0.5 2024-05-28 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/a75fdb49-13de-4951-8327-d7c74420abe5/Follower+joins+the+lone+nut+-+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - It’s not them, it’s you: why it feels really weird when joining a startup as its first employee. - Make it stand out The first follower (aka employee #1 who is just as involved) joins in. (Whilst those who watch from the side lines wonder what the heck is going on). https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/47f8c5b7-a2ab-41b1-8623-fe1e4aec01b0/The+lone+nut+-+a+lesson+in+leadership.+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - It’s not them, it’s you: why it feels really weird when joining a startup as its first employee. - Make it stand out More people join in and everyone’s dancing. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/404d4b56-40cd-4f6e-a693-5e5441ac5124/A+Lone+Nut+and+How+to+Start+A+Movement+-+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - It’s not them, it’s you: why it feels really weird when joining a startup as its first employee. - Make it stand out Look, a lone nut, dancing on their own. What a silly nut. [Yes, acorns are nuts]. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/656e5ce8-70bf-4f14-98a7-22954a34c8f2/The+lone+nut+-+Oh+Blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - It’s not them, it’s you: why it feels really weird when joining a startup as its first employee. - Make it stand out The first follower normalises what the lone nut was doing, and by doing so, shows their friends it’s actually pretty cool. https://www.ohblimey.com/blog/your-approach-to-talking-to-customers-is-all-wrong monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/6172741e-70da-4e69-94e6-ce50b3e54a57/Oh%2C+Blimey+Meme.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to talk to potential customers - spoiler, you’re doing it wrong. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/picking-your-startups-marketing-tech-stack monthly 0.5 2022-09-11 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1629821730469-DB91LK81SSIE2ZXPWG4E/Delphic+Digital+-+Marketing+Tech+Stack Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - A super quick guide to picking your startup’s marketing tech stack. - An example of Delphic Digital’s Marketing Tech Stack. Ain’t she a beauty? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1629882862744-PQPBZZQ43NXZD7ECCS7U/How+to+pick+your+startup%E2%80%99s+marketing+tech+stack+-+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - A super quick guide to picking your startup’s marketing tech stack. - Make it stand out Examples of marketing tech aligned by stage, to help you identify any gaps. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1629881383090-46WTJXJKFYO86UJEWVPW/CX+Map+example+for+startups+-+Oh%2C+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - A super quick guide to picking your startup’s marketing tech stack. - Make it stand out An example of a CX Map I use with startups. This is what you're looking to create. https://www.ohblimey.com/blog/your-onboarding-is-massively-hurting-the-growth-of-your-tech-startup monthly 0.5 2024-06-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1627937240605-VQ2IXXMT3EWGMXBB5QN7/CX+mapping+tools Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Your onboarding is hurting the growth of your tech startup. - Make it stand out Example of a customer journey template - User Interviews. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1627933026494-IWF7DPV6WA0GMXISWO6M/35.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Your onboarding is hurting the growth of your tech startup. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1627937638271-1LHS59UJSJ7LMWZXZPV2/Turbotax.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Your onboarding is hurting the growth of your tech startup. - Make it stand out Turbo Tax’s onboarding process. It’s pretty, huh? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1627933237538-1JGX4PCBVG2F2ZFEFG4J/A-ha%21+Onboarding.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Your onboarding is hurting the growth of your tech startup. - Make it stand out No, not that a-ha. https://www.ohblimey.com/blog/startup-go-to-market-strategy monthly 0.5 2022-09-11 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1610656701884-SYBMY4S3TTD33HD7PLGM/Go+to+Market+Strategy+Marc+Andreesen.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Startup go-to-market strategy to rein in your boss and get closer to the numbers. https://www.ohblimey.com/blog/welcome-to-startup-marketing-club-burnout monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1626017060355-CWDQYEY35RYHDJI1H0WN/Early-stage+Startup+marketing+Quote+-+Oh+blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Welcome to startup marketing club, perks include burnout and the feeling of failure. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/hey-startups-your-competitors-arent-who-you-think-they-are monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1619174534250-SSWTJFX0ACFI3U5ZBHPM/Conducting+competitor+analysis+for+your+atartup+-+oh+blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Hey, startups: your competitors aren't who you think they are. (Sorry, not sorry) https://www.ohblimey.com/blog/stop-saying-youre-the-netflix-of-this-or-the-uber-of-that monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1624828361956-JB9MCUW75UH220LWHG3O/Golden+Circle+.jpeg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Stop saying you're the Netflix of this or the Uber of that. - Make it stand out Simon Sinek’s Golden Circle https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1624828633008-0SGT0BCWAWQFVWTH5EDH/Positioning-Canvas-c.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Stop saying you're the Netflix of this or the Uber of that. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/the-3-things-your-startup-needs-to-make-freemium-work monthly 0.5 2021-12-17 https://www.ohblimey.com/blog/customer-led-growth-for-startups monthly 0.5 2024-07-09 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1620729191094-1MGS1EEAEOI1PI5AD7K2/CX+Map Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Customer-Led Growth for Startups: rethinking the right strategy - Make it stand out Example CX Map detailing the different stages a customer may go through https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1620728620111-G86BJT405RUTHALL4671/Customer-Led+Growth+for+Startups+-+Oh%2C+blimey+Lucy+Heskins.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Customer-Led Growth for Startups: rethinking the right strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1620728879592-MX1UU7POQHUIO4MX5232/Customer-Led+Growth+Lucy+Heskins Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Customer-Led Growth for Startups: rethinking the right strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/why-a-customer-may-buy-your-startups-product monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1616856144672-7JGDZV1QNN0INHCEA2QV/Why+would+a+customer+buy+your+startup%27s+product%3F+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Startup founders in love with their own product: why would a customer *actually* buy it? https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1616856428458-HSL9JIXQUF381HSOH5TI/Jobs+to+be+done+%7C+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Startup founders in love with their own product: why would a customer *actually* buy it? Image by SAMUEL HULICK https://www.ohblimey.com/blog/your-marketers-not-being-a-pain-startups-branding monthly 0.5 2024-05-28 https://www.ohblimey.com/blog/what-traction-looks-like-in-an-early-stage-startup monthly 0.5 2024-04-05 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1612351586672-A4Z2IRJ9GPBW6W49KVHR/Early+stage+marketing+key+tools+and+metrics+%7C+Oh+blimey%2C+Costanoa+Ventures.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - What traction really looks like in an early-stage startup (a case study). Includes real tears. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1612352192570-HF6QSB4R3APX0XDVUFLD/What+traction+looks+like+in+an+early+stage+startup+%7C+Oh+blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - What traction really looks like in an early-stage startup (a case study). Includes real tears. The things to look out for from a marketing perspective https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1612350958405-OR3HQ1QQQETWXHQQ41UM/What+traction+looks+like+in+an+early+stage+startup+%7C+Oh+blimey+Brian+Balfour.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - What traction really looks like in an early-stage startup (a case study). Includes real tears. Brian Balfour https://www.ohblimey.com/blog/how-we-got-to-the-metrics-to-help-validate-our-early-stage-startup monthly 0.5 2024-07-09 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1608052718169-3NUQUY8EKQ807D28ZR04/Startup+metrics+to+validate+%7C+Oh%2C+blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How we got to the metrics to help validate our early-stage startup. Some the frameworks we used to help validate our startup, based on Lean Analytics (Croll + Yoskovitz) https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1608049195336-4P2U1X5PSF15Y4H8FJOU/metrics+to+help+validate+our+early-stage+startup+%7C+oh%2C+blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How we got to the metrics to help validate our early-stage startup. What stage your startup is at will determine what you do, and the metrics you use. https://www.ohblimey.com/blog/how-to-drive-startup-growth-by-choosing-the-right-marketing-traction-channel monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1605880706508-FKAHPMOXRAIEMTZVO7PS/How+Careercake+chose+the+right+marketing+traction+channel+%7C+Oh%2C+blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Driving startup growth by choosing the right marketing traction channel. - Careercake’s YouTube channel https://www.ohblimey.com/blog/startup-validation-questions-onto-a-winner-or-should-you-get-out-whilst-you-can monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/why-your-lead-generation-efforts-have-gone-quiet monthly 0.5 2024-07-10 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/b33c8284-8d06-493e-948f-af6b3fc26243/Saturated+Channels Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “Why are my leads down?” How to generate leads for your startup. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/b3523da6-6a38-4444-b85d-582e954fd7a5/Cries+in+Marketer Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “Why are my leads down?” How to generate leads for your startup. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/701b32a9-d776-4a96-8891-52b7e3a96f3a/Feed+me+leads+-+Oh+Blimey.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - “Why are my leads down?” How to generate leads for your startup. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ohblimey.com/blog/the-stuff-you-really-should-know-when-joining-a-startup monthly 0.5 2024-07-30 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1602421158408-HMDBO8VTG1PPSMDYPPVH/3+things+every+marketer+needs+to+know+before+joining+a+startup+-+Lucy+Heskins+-+Oh%2C+blimey+-+Startup+Marketer Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - The stuff you really should know when joining a startup. My presentation slides for a recent appearance at Shine Bootcamp (goes through to Slideshare.) https://www.ohblimey.com/blog/the-problem-with-startup-marketers monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/how-to-be-strategic-when-creating-marketing-content-for-your-saas-startup monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1598608288321-BXSHJBPPWFDTXVNMFXL9/Content+Marketing+Framework+Smart+Insights Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to be strategic when creating marketing content for your SaaS startup. Content Marketing Matrix, Smart Insights https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1598608760364-F7PZCB2VLNFB7XBYPRVX/Content+marketing+strategy+-+Oh+blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to be strategic when creating marketing content for your SaaS startup. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1598771915671-68LA0P9AOCOUL1YIEQF5/strategic+content+marketing+for+your+SaaS+business+-+oh+blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to be strategic when creating marketing content for your SaaS startup. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1598772141647-VVM7O1IZ9O0MBPV76QUQ/Full-B2B-customer-lifecycle.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to be strategic when creating marketing content for your SaaS startup. b2b customer lifecycle marketing touch points - Smart Insights https://www.ohblimey.com/blog/37-books-for-startup-marketers monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1596037027396-5VRYGAM6TWTWRWNT6PHN/Rand+Fishkin+and+Lucy+Heskins.jpeg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 38 books for the startup marketer who wants to start their role strong (updated) That time I went all the way to BrightonSEO, hunted Rand down and asked him to sign my book. Which he did. Then I went home and Otto, our border terrier, ripped it all up. Bad dog. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1596037193967-EPXDR8N9IEPA1UXMRKTT/Anti-sell+by+Steve+Morgan Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 38 books for the startup marketer who wants to start their role strong (updated) - Spotlight: Anti-sell by Steve Morgan This is a great book, and my favourite part of all is the chapter of finding good-fit clients. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1596036703569-DK719JSX7WAK1DIA3GXW/Lean+Analytics+Oh.+blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 38 books for the startup marketer who wants to start their role strong (updated) - SPOTLIGHT: Lean Analytics …is possibly one of the best books I have read, especially if you’re looking for quick metrics and processes for a SaaS business. I recently wrote about it in my post on How to map out your SaaS sign-up process. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1596034221769-ZQR43VBCXDX9BR72XL2V/36%2BSaaS%2Bmarketing%2Bstartup%2Bbooks.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 38 books for the startup marketer who wants to start their role strong (updated) (Actual book collection). https://www.ohblimey.com/blog/how-to-map-out-your-saas-sign-up-process-when-youre-starting-from-scratch monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1595763882789-RJDDX30Y1P3YGLRJ3UX5/How+to+map+out+your+SaaS+sign-up+process+%7C+oh%2C+blimey Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - How to map out your SaaS sign-up process when starting from scratch. SaaS customer journey visualisation, Lean Analytics (Croll, Yoskovitz) https://www.ohblimey.com/blog/5-saas-email-marketing-campaigns-to-drive-quick-wins-for-your-startup monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1595001288240-VH4W9KEDRJAC5KII0AZ1/Drift+-+example+of+saas+email+marketing Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 5 SaaS email marketing campaigns to drive quick wins for your startup. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1595001871445-8SGG0CMIX2Q0A0J8UQR3/Queer+Eye+oh+blimey+SaaS+email+marketing+.PNG Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 5 SaaS email marketing campaigns to drive quick wins for your startup. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1595001729678-BLAZ33UQACF7O7AACKPN/Netflix%252Bemail%252Bideas.jpg Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 5 SaaS email marketing campaigns to drive quick wins for your startup. https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1595002006912-L88FL5XPWTK3X07UW3H9/HotJar Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - 5 SaaS email marketing campaigns to drive quick wins for your startup. https://www.ohblimey.com/blog/stop-making-excuses-get-out-and-talk-to-customers monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/startup-marketers-need-to-do-to-be-taken-seriously-by-founders monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/hey-marketer-thinking-of-joining-a-startup monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1593008604920-SUIIMC6IV2WV1G20DV1R/Hey%2C+marketer%2C+thinking+of+joining+a+startup%3F+.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - Hey, marketer, thinking of joining a startup? Maybe read this first. https://www.ohblimey.com/blog/help-your-startup-take-on-big-brands monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/think-youre-the-next-netflix-do-ya monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/is-freemium-really-the-right-idea monthly 0.5 2025-01-10 https://www.ohblimey.com/blog/stuff-that-can-save-money-during-a-website-redesign monthly 0.5 2024-10-19 https://www.ohblimey.com/blog/a-lesson-in-startup-positioning monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5e99b5c2abaabb038bb110e0/1587569657294-E1TDD13QR3Q90WULF1WK/Startup+positioning+tips+%7C+Oh+Blimey.png Oh Blimey Blog | Validate, Build and Market B2B Tech Products and Services - You can’t polish a turd: a lesson in startup positioning to take to your boss. 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